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March General Meeting Minutes

General Meeting

11 March 2020
Held at Menangle Country Club

The meeting was opened at 6.39pm.

Welcome – Steve Moore, VP Communications

Steve welcomed everyone to the March meeting and the first at the new Menangle Country Club.  Steve acknowledged the country on which the Club resides, he welcomed Tony Perich AM, Jim Marsden OAM, Life Members Ian Wolf and Adriana Care, Camden Woman of the Year 2020 Debbie Roberts, and guests – Dr Brent Coker and Tamlyn Van Zyst, plus Chamber members, and their guests.


Karen Ingram – Macarthur Anglican

President’s Report – Shaun Pereira, President

  • What an amazing venue here at Menangle Country Club.  Thank you to the Club Board for having the meeting.
  • Its been a very hard month following the summer fires and recent rain, to now have the Coronavirus.  It is hitting hard on local businesses especially hospitality.
  • TGNBC is opening up 2 scholarships again with the Macarthur BDC – applications close 15 April.
  • CIN (Christmas in Narellan) Committee starts again this month.  Pania Gregson has accepted the role of Chairman for 2020.
  • Congratulations to Debbie Roberts for being recognised as the Camden Businesswoman of the Year for 2020.  And best wishes for being a finalist in the 2020 Women of the West.
  • Congratulations also to TGNBC new media partner – Brick Studios, to Amy Woodley of Start Fresh Accounting for being nominated in the Australian Accounting Awards for 2020, and to Emma McFarlane for being the Campbelltown Citizen of the Year 2020.
  • Received recent correspondence regarding the Bushfire Affected Small Business Package and also NSW Government Community Safety Fund – CCTV program.

Secretary’s Report – Jean Galloway, Secretary

Jean advised the Minutes from 12 February 2020 were on the website and were moved by Amy Woodley, seconded by Sue Robinson and accepted.  No business was arising from those Minutes.

Treasurer’s Report – Amy Woodley, Treasurer

Amy presented the Treasurers Report as at 29 February 2020.  Income for February was $7,716, Expenses were $10,405, current surplus for the year is $9,865.  Current Cash at Bank is $107,213.  The report was moved by Pania Gregson, seconded by Jean Alim and accepted.

Membership Update – Sandra Bartlett, Membership Co-ordinator

Current membership is 201 financial members. 

New members – Gauci Civil Contracting, Omega Digital, and Matchworks.

Congratulation and welcome to our 200th member – Dean Boone of Distinctive Living Design.

Member Spotlight promo draw for April 2020 meeting – Cassandra May of Maytek IT.

Members Facebook promo draw – Geoff Ellis of Macarthur BDC.

There is a membership survey that has just been sent out – please take the 5 mins to complete it to better your Chamber.

CRET Update – Debbie Roberts

Debbie wished everyone a Happy International Women’s Day and show the current CRET promotional video.

Business Tip – George Gatt of The Office Builders

From George’s book – First Time Fitout

How to move your business:

  • 2 key factors – Time and Money
  • So how long does it take:
    • Is the space zoned correctly
    • Is the space suitable for your business and your team
    • Lease terms and conditions – request a heads of agreement schedule to identify key information (4-12 weeks)
    • Consider statutory approvals such as DA, complying development certificate (2-10 weeks)
    • Get your landlords consent (1 week)
    • Finalise the design (2 weeks)
    • Build the office (4-8 weeks)
  • What happens without enough time:
    • Limited spaces available at a premium price with no position to negotiate
    • Rushing the design phase! Resulting in compromised or missed opportunities
    • May have to pay overtime money for works to be completed sooner
    • Could be stuck paying double rent
  • Take home tips:
    • Know when your lease is expiring
    • Give yourself 30 weeks minimum
    • Ensure you plan your new office

What’s On – Steve Moore, VP Communications

Steve advised the following upcoming events:

  • Tourism Taskforce South West Sydney – Member meeting on Friday, March 13, 2020 from 9am at Liverpool Catholic Club
  • Campbelltown City Challenge Walk 2020 – being held on Sunday, March 15th at The Australian Botanic Gardens Mt Annan with either a 6km or 11km course
  • Campbelltown Chamber of Commerce on Wednesday, March 18 at Rydges Campbelltown with guest speaker Lee Hagipantelis on Leadership in Business
  • Macarthur BMW launch of the all new BMW 2 Series Gran Coupei with a Pinot & Picasso event on Wednesday, 19 March from 5.30pm at Macarthur BMW, Narellan
  • Youth Solutions Charity Golf Day on Friday, 20 March at Campbelltown Golf Club from 12noon
  • Camden Show on Friday, 27th & Saturday, 28th March
  • April 2020 TGNBC meeting is on Wednesday, 8 April from 6pm at Harrington Grove Country Club with guest speaker Max Garcia on The Power of Loyalty & Leadership

Local Update – Julia Mrkonja, SWSLHD

Heidi provided a very through update on the Campbelltown Hospital redevelopment, this included:

  • A walk-through history – overhead pictures from 1977 to 2019
  • In 2010 the population of Macarthur was 140,000, ED presentations of 59,817 and 2,500 births
  • In 2019 the population of Macarthur was >160,000, ED presentations of 92,822 and 3,995 births
  • Investing for the future:
    • 2017/2018 NSW State Budget announcement of $632m Campbelltown Hospital Redevelopment Stage 2
    • Additional $43m allocated for Mental Health service enhancements (total $676m)
    • Addresses the clinical Services Plan, core clinical service development directions and key infrastructure, priorities to 2026/27
    • Provide the foundation for service development and subsequent investment to 2031 and beyond
  • In a nutshell:
    • Three clinical focus areas – Acute Services, Paediatric Services, and Mental Health
  • Outcomes:
    • Care closer to home
    • Become a Tertiary Referral Hospital
  • Vision for Services in Macarthur in 2031 – Campbelltown Tertiary Referral Hospital, Camden Hospital, and Oran Park Integrated Health Hub
  • More surgical specialities with state-of-the-art operating theatres and intensive care unit, bigger emergency department with more treatment spaces, increased women’s health services including birthing suites and maternity ward, bariatric facilities, and new nuclear medicine and dental services
  • Modern, centrally located mental health units, Increased access to outpatient and ambulatory care services, increased cancer services, increased children’s outpatient, ambulatory care and surgical services, and on-grade and multi-storey car parking and drop off facilities
  • Easy to use Self Check In kiosks and apps, more advanced wayfinding solutions, easier ways to make appointments, more connected ways of patient care, and updated communication and technology
  • This isn’t just about building a bigger hospital – this is about improving the way we deliver care
  • Construction progress:
    • Enabling works (site clearing) – complete
    • Early works (excavation) – commenced 2019 (ongoing)
    • Main works (build the new building) – commenced 2019 (ongoing)
    • Targeted finish dates – New building 2022; and Refurbishment 2023

Sponsorship Update – Sue Robinson, Sponsorship Co-ordinator

Sue acknowledged all the sponsors – Gold, Silver and Bronze.  And the Support Partners and Media Partners.

Sue then introduced the evenings Gold Sponsor for their presentation – Marsdens Law Group

Speaker Presentation

Steve introduced the evenings guest speaker – Dr Brent Coker on Going Viral, The science of building a strong brand

  • Two ways marketing works – Sales activation and Brand building
  • American Scientific – New theory explains what makes a video go viral – according to an algorithm, the four ingredients are congruency, emotive strength, network involvement and something called “paired meme synergy”
  • People are highly social animals and have potent needs to belong.  But people spend on average just 13% of their time socialising.  And they fear rejection.  So people use stories to fulfill a need to belong
  • Use stories in your marketing to:
    • Build powerful brand associations
    • Capture and keep consumer attention
    • Imprint memories for brand recognition and recall
  • Pluchik’s Wheel of Emotions
  • The psychology of sharing – Emotion > Arousal > Sharing
  • Tip #1 – Always highlight a discount
  • Tip #2 – Always put the sale price on the right side
  • Tip #3 – Percentage off works best
    • BUT if over $500 – Dollar off works best
  • Tip #4 – Offering more for free works better than price off
  • Tip #5 – Always anchor your product offerings
  • Figure out what really matters to your target audience
  • During a recession – shift weighting from brand building to sales activation
  • Be the person you admire

Question & Answers

  • Geoff Neville – Colours to avoid or use
    • Published a paper on LinkedIn
    • Different cultures see different means to different colours
  • Anne Parnham – Should we talk about local involvement when advertising locally
    • Use good and relevant stories and add an emotional component

Steve thank Dr Brent Coker and Sue Robinson presented a thank you gift.

Lucky Door Prize

Gift wrapped “toilet paper roll” donated by Menangle Country Club and won by Greg Nonnemacher of Hillross Macarthur

Dr Brent Coker’s book “Going Viral” donated by Dr Coker and won by Mark Mannion of Narellan SWNG

Local & Co Hamper donated by Marsdens Law Group and won by George Gatt

Closing Remarks – Steve Moore

Steve thanked everyone for supporting another great meeting.  Thank you to the Board for all their support.

See you all on April 8th for Max Garcia at Harrington Grove Country Club from 6.00pm for a 6.30pm start. 

There being no further business, the meeting was closed at 8.45pm.

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